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Copywriter

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Copywriter

Code: VR507

Ahmedabad (India)

Job Description :

Job Summary:
We are looking for a creative and detail-oriented Copywriter to develop compelling and engaging content across multiple channels. The ideal candidate will have a strong grasp of content strategy, campaign messaging, and storytelling, with the ability to align content to business objectives and audience needs.

Key Responsibilities:
  • Plan and manage the content calendar, ensuring timely and consistent delivery.
  • Define content themes, messaging, and tone tailored for different campaigns.
  • Collaborate with writers, designers, and marketers to develop impactful content.
  • Conduct research on customer needs, industry trends, and competitors to inform content strategy.
  • Create and execute content plans for blogs, email campaigns, advertisements, and social media.
  • Review, edit, and refine content to maintain brand consistency and quality.
  • Track and analyze content performance metrics, and suggest improvements to maximize impact.
Key Requirements:
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • Proven experience as a Copywriter or Content Writer in a marketing or creative role.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of digital marketing channels (SEO, email, social media, paid ads).
  • Ability to adapt writing style and tone for different target audiences.
  • Strong organizational and time-management skills to handle multiple projects.
  • Creative mindset with the ability to generate fresh and engaging content ideas.
Preferred Skills:
  • Experience with content management systems (CMS) and digital analytics tools.
  • Familiarity with design collaboration tools (e.g., Canva, Figma) is a plus.
  • Prior experience in campaign-based content creation.
Experience:
  • 10+ years of experience in content strategy, brand messaging, and multi-channel content planning (blogs, email, ads, social, etc.)
  • Proven ability to build content that drives business goals—from awareness to lead generation to conversion
  • Strong understanding of B2B customer journeys, campaign thinking, and turning business inputs into clear, actionable messaging
  • Excellent collaboration skills with writers, designers, and performance marketers,plus hands-on experience with tools like Google Analytics, HubSpot, or similar

KPI:
Primary KPIs:
  • Number of MQL from diff. Channels (Emails, Blog, Ads, etc.)
  • Increase subscriber
  • Form submission
  • Email replies
  • MQL to SQL Conversion Rate
  • Meeting
  • Opportunity generates
  • Social Media Engagement
  • Organic engagement growth (Month-on-Month 20% Growth)
  • Organic Followers Growth (30% Increase Month-on-Month)
Secondary KPI:
  • Email Open Ratio
  • Email Click Ratio
  • Monthly Subscriber Increase
  • Avg. Post Engagement Growth

Experience : 10 - 12

Timing : 11:00 AM - 8:00 PM

Working Shift : Day Shift (Onsite)

Job Type : Full Time

Category : Marketing

Salary : Best in industry

Skills : Excellent Communication

Keywords : Sales

Apply for this position :

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