Job Summary:
We are looking for a creative and detail-oriented Copywriter to develop compelling and engaging content across multiple channels. The ideal candidate will have a strong grasp of content strategy, campaign messaging, and storytelling, with the ability to align content to business objectives and audience needs.
Key Responsibilities:
Plan and manage the content calendar, ensuring timely and consistent delivery.
Define content themes, messaging, and tone tailored for different campaigns.
Collaborate with writers, designers, and marketers to develop impactful content.
Conduct research on customer needs, industry trends, and competitors to inform content strategy.
Create and execute content plans for blogs, email campaigns, advertisements, and social media.
Review, edit, and refine content to maintain brand consistency and quality.
Track and analyze content performance metrics, and suggest improvements to maximize impact.
Key Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Proven experience as a Copywriter or Content Writer in a marketing or creative role.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Strong understanding of digital marketing channels (SEO, email, social media, paid ads).
Ability to adapt writing style and tone for different target audiences.
Strong organizational and time-management skills to handle multiple projects.
Creative mindset with the ability to generate fresh and engaging content ideas.
Preferred Skills:
Experience with content management systems (CMS) and digital analytics tools.
Familiarity with design collaboration tools (e.g., Canva, Figma) is a plus.
Prior experience in campaign-based content creation.
Experience:
10+ years of experience in content strategy, brand messaging, and multi-channel content planning (blogs, email, ads, social, etc.)
Proven ability to build content that drives business goals—from awareness to lead generation to conversion
Strong understanding of B2B customer journeys, campaign thinking, and turning business inputs into clear, actionable messaging
Excellent collaboration skills with writers, designers, and performance marketers,plus hands-on experience with tools like Google Analytics, HubSpot, or similar
KPI:
Primary KPIs:
Number of MQL from diff. Channels (Emails, Blog, Ads, etc.)